The New Religious Movement – Apple

There is a programme on BBC3 tonight that the little anthropologist inside my head finds fascinating.  “BBC Three looks into ‘evangelical frenzy’ over Apple“.  I can’t work out whether this is tongue-in-cheek or whether the comparison is a startling revelation about the inner desire within society for religiosity.  Have Apple tapped into a marketing tool that the church has long forgotten – how to give a religious experience?

Check it out at 9pm on BBC3.

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