QR Codes

Do any of you recognise the above image?  Do you know what it does?  Do you know what to do with it?

QR codes are springing up all over the place.  You can find them on your telephone bill, on DVD stands in your local supermarket, the leaflets that Lightwater Valley hand to your youthgroup as they enter the theme park or even on bottles of wine!  What the heck is it?

It is an image that a smart phone can scan that links you to a web address without having to type it in.  On the DVD stand it takes you to a video trailer for the film they are selling.  The leaflet they were handing out takes you to the Lightwater Valley home page.

The good thing about QR codes is that they are free to use for anyone.  Simply go to a QR code generator such as http://qrcode.kaywa.com/ and type in your web address.  Hey presto.  Totally open source and free at the point of access.

If you look at the poster I made for The Rock Mass @ Biblefresh Wakefield you will notice that I’ve put a QR code on the bottom corner.  I also put them on the promo material for Silverthorn.

So what do you think about them?  Is it something we should be using?  If you’ve never heard of them, try downloading a QR reader app to your phone and try scanning this one.  See what you think.

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5 Responses

  1. […] today I posted a blog about QR readers.  I wonder at what point The Church(TM) will notice that everyone else has been using them for […]

  2. I’ve seen those blocky code things but not known what they were. Thank you so much for enlightening me. (I haven’t actually got a smart phone yet but it’s on the list just below the satnav). I can see a world full of opportunities opening up before me…….

  3. I’ve been using QR codes in my work for non-church clients for a while. Useful in printed work, e.g. for magazine ads, to print a unique URL which takes the reader to a product page that can also track from which magazine the visitor came.

    Also good at exhibition stands, whereby a visitor can simply scan the QR code and be taken to the featured URL, or download a business card, or an electronic calendar event for a lecture or demonstration later on.

    It’s not difficult to imagine how a forward-thinking church could adapt these ideas for their own purposes. Simply putting a basic QR Code in the noticeboard with a link to the What’s On page would be a great start. But, from experience, the take-up has been minimal, if not non-existent. Very frustrating

    I’m actually wondering if it’s better just telling clients that it’s really a security code that’s required by EU Law to be incorporated on any new publicity material and just put it on there with their usual web site URL?

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