There is a programme on BBC3 tonight that the little anthropologist inside my head finds fascinating. “BBC Three looks into ‘evangelical frenzy’ over Apple“. I can’t work out whether this is tongue-in-cheek or whether the comparison is a startling revelation about the inner desire within society for religiosity. Have Apple tapped into a marketing tool that the church has long forgotten – how to give a religious experience?
Check it out at 9pm on BBC3.
Filed under: Apple, Faith, iPad, iPhone, Mac, Religion, Theological Musings, Theology, TV, UK |
Changing Worship 
[…] soon as I clicked ‘publish’ with my last blog post the cogs started turning in my mind. I have an iPhone (sorry @duttyo, it’s relevant to […]
It’s disturbingly morbidly fascinating…
The ‘Cult of Mac’ is not what it was – its now a full scale church.
I do kind of miss the days when we were fringe computer nutters – but as Robb says – they do understand the trick of making people feel they are part of a movement changing the human experience for the better.
Sent from my iPad 😉
Another one of those prosyletisers in our midst =D
[…] most interesting things I have watch recently is Secrets of the Superbrands – Technology. I blogged about it briefly when it came out as the view of Apple as a religious phenomenon was fascinating. […]