Emergent Kiwi has written an interesting blog post on Christian Advertising that you should check out. He has been reading a book on advertising and quotes two executives:
Bram Williams, once head of Saatchi and Saatchi’s wrote: “Better to make the activity of being Christian attractive than try to come up with a ‘hit spin on Jesus’.”
Carolyn Miller has a similar spin: “If I had to make Jesus relevant, I would apply his teachings to modern life. What I wouldn’t do is try and make Jesus trendy – no one wants to see rapping Jesus.”
Do I really need to add anything else to this?
Filed under: Christianity, Church, Church of England, CofE, Emergence, Emerging Church, Evangelism, Faith, Fresh Expressions, Jesus, Missio Dei, Mission, Religion, Social Justice, Theology |
@Goannatree sent me a link via twitter to a great article here.
Very good…
But but but but but how can be a bad thing?
Damn, image should have appeared in the previous comment:
Timbo – You once again hit the nail on the head!