Christian Advertising

Emergent Kiwi has written an interesting blog post on Christian Advertising that you should check out.  He has been reading a book on advertising and quotes two executives:

Bram Williams, once head of Saatchi and Saatchi’s wrote: “Better to make the activity of being Christian attractive than try to come up with a ‘hit spin on Jesus’.”

Carolyn Miller has a similar spin: “If I had to make Jesus relevant, I would apply his teachings to modern life. What I wouldn’t do is try and make Jesus trendy – no one wants to see rapping Jesus.”

Do I really need to add anything else to this?

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5 Responses

  1. @Goannatree sent me a link via twitter to a great article here.

  2. Very good…

  3. But but but but but how can be a bad thing?

  4. Damn, image should have appeared in the previous comment:

  5. Timbo – You once again hit the nail on the head!

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